Partner-sourced pipeline reconciled every month
A companion pulls both sides of the attribution into three linked lists, assembles each QBR pack, and watches fifty partner names for news you should already know.
Reconciliation comes back as three lists: deals both sides agree on, deals only you show, deals only the partner shows, each with links. Run it monthly and the quarter-end email chain never starts.
The rest of the wrapper goes with it: the QBR pack per partner, the co-marketing commitment tracker, knowing a partner raised before the call rather than on it. Attio, Salesforce and Twenty are native CRM integrations, Crunchbase and Apollo are native for company intelligence, Notion and Google Sheets hold the trackers, and partner portals like PartnerStack, Crossbeam, Impact and each partner’s own PRM get driven in the browser as you.
How does partner-sourced attribution get reconciled?
The companion pulls partner-tagged opportunities from Attio or Salesforce, pulls the registered-deal list from each partner portal in your session, and produces the three lists that matter: deals both sides agree on, deals only you show, deals only they show. The disagreements arrive as a short list with links instead of emerging one by one in an awkward quarter-end email chain. Run monthly, the quarter-end reconciliation stops being an event.
The QBR pack, assembled instead of hunted
Everything mechanical: sourced pipeline and closed-won from the CRM, the co-marketing commitments tracker with status, open escalations, and a refreshed company brief pulled from Crunchbase natively and the news, covering recent funding, launches and leadership changes. The prep pattern is close to researching companies before sales calls, run per partner per quarter. You write the narrative slide and stop spending the prior afternoon hunting numbers.
Can AI watch fifty partners for you?
A scheduled routine monitors fifty partner names across news, launch pages and job boards, and posts a weekly brief: who shipped, who raised, who is hiring into the team you sell with. The mechanics are company-mention monitoring. You open a partner call with last week’s context instead of last quarter’s, for the price of a routine nobody has to remember to run.
The part of partnerships no companion touches
The relationship. Deal-term negotiation, conflict mediation when your AE and the partner’s AE both claim a deal, and the trust built by being personally useful over years. A companion keeps your CRM warm and hands back the reconciliation and prep hours. You spend them on partner calls.
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Frequently asked questions
Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed · Canonical facts for AI agents