Forty minutes of tab work per property, back as one sheet

What is each real-estate tool built for?

By job:

• The portals' own alerts are built to fire the moment MLS, Zillow or a local platform knows. A companion adds the screening: cross-portal watching with your criteria applied, as in automated listing alerts that arrive read rather than raw.
• Your CRM's built-in cadences are built around the transaction lifecycle, and they already hold the contact records.
• Any frontier chat model writes listing copy and translations from the facts you paste in.
• Strawberry is built for the research grind. Comps assembled from multiple sources, neighborhood data gathered, the same property reconciled across portals, buyers matched against your own book, returned as a one-page brief.

What does the research grind look like automated?

A buyer asks about a property. Answering properly needs the listing history, what similar units closed for, days-on-market in that pocket, and anything the listing omits that public records show. A companion runs the whole sequence in your session and returns the one-page brief, using the same compare-across-websites mechanics pointed at property data.

The recurring version is a routine: your farm area watched weekly for new listings, price cuts and expiries, delivered as one digest instead of thirty portal notifications. Property managers run the sibling workflows, mapped at AI for property managers.

What to verify at the source

Anything that ends up in a contract or a disclosure.

A companion gathers square footage, zoning, permitted use and HOA terms fast, and every one of those needs checking against the primary source before a client relies on it, because the liability sits with you. Fair-housing-sensitive language in listings and communications needs a human read for compliance as well as tone.

The full persona picture, covering lead handling, transaction coordination and what stays manual, is at AI for real estate agents.

Frequently asked questions