Someone still has to add or update contact. It does not have to be you
Your Freshmarketer, worked while you do something else: 1 read to go through it, 2 writes to change it, and a card in front of every one of those changes.
Open the contact. Check it against something else. Write the change. Move to the next one. That is the Freshmarketer afternoon nobody can hand off, and a companion does the whole pass and gives you back the batch, with nothing landing on a contact until you approve it.
What it can do is exactly what Freshmarketer exposes to an account you authorise and nothing beyond it: 3 operations, 1 read and 2 writes. In practice that means it can add an or update contact and remove a contact from list, and work across the contacts and update contacts.
The Freshmarketer API stops at Freshmarketer. A companion does not. The same run opens the customer's website, the supplier portal, the internal tool somebody built in 2019, because it is working the browser you are already signed into rather than calling in from outside it.
Where do the contacts come from?
1 of the 3 operations is a read.
Your account, not a guess at it: a companion can find a contact, and the full list below is the whole list, with nothing inferred from Freshmarketer's documentation.
The contacts are what most of this inventory is about, alongside the update contacts. A companion can hold all 3 of these operations and forty open tabs in the same pass, which is how an afternoon of Freshmarketer admin becomes a queue you review.
- Find Contact
What happens before it can add or update contact?
All 2 write operations wait for you.
A companion can add an or update contact and remove a contact from list, and each one is staged on an approval card first: you see the contact, the field and the new value before it lands in Freshmarketer.
Nothing in Freshmarketer is sent, changed or deleted on your behalf without that click, and a rejected card leaves the contact exactly as it was. The gate is the same one on every surface, described at security.
- Add or Update Contact
- Remove Contact From List
What does the recurring contacts pass look like?
Yes.
Saved as a routine, the Freshmarketer contacts pass runs at the hour you pick: the Monday sweep, the overnight refresh, the Friday check. Keep Awake holds the machine awake for the length of a run, so a scheduled pass finishes with the lid closed.
The marketing playbook catalogues the other recurring shapes of campaign admin, the Freshmarketer contacts sweep among them, and finished runs are published at real runs.
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