why does google alerts miss so many mentions

It only sees what Google crawls and indexes fast, which excludes logged-in social platforms, community forums and review sites. A companion reads those directly because it is signed in as you.

can ai respond to brand mentions for me

It drafts the responses and you send them. A Strawberry companion stages suggested replies with the thread context attached, so the reply takes you a minute and still sounds like a person.

what should I do with the mentions I collect

Route by type within a day: support issues to support, reviews to whoever owns the platform relationship, threads worth joining to someone senior enough to speak plainly. Quarterly, read the sheet for themes.

Every morning at 8: nine mentions found, two need you

A companion sweeps Reddit, Hacker News, X, LinkedIn and the review sites in your own session, judges each mention in context, and Slacks you a three-line digest.

Brand monitoring is three jobs done daily: sweep the venues where your buyers talk, judge each hit as praise, complaint, confusion or noise, and route it to whoever should answer today.

The mentions that matter sit behind logins, in communities, on review sites. A companion reads them all before you finish your coffee.

What does a daily sweep reach that an alert misses?

The places that need an account.

Mention, Brand24 and Talkwalker index far more than Alerts and score sentiment in near real time, as of this writing. Platform APIs keep tightening, so coverage of X and LinkedIn varies by product and month.

A companion reads X and LinkedIn as you, searches Reddit and Hacker News, and checks new G2 and Capterra reviews, because it is signed in the way you are.

The morning sweep, logged and routed

It judges each mention on the thread’s tone rather than a keyword’s polarity, logs everything to a dated Google Sheet, and posts three lines to Slack: mentions found, mentions needing a human, and who should respond.

It drafts suggested replies and posts none of them. Communities can smell an automated reply, so the sends wait for a person who stands behind them.

“Every morning at 8: sweep Reddit, HN, X and G2 for us and our product names, log to the mentions sheet, Slack me anything needing a reply within the day.”

One Tuesday’s digest, itemised

Nine mentions: 4 routine praise or noise, logged and left alone; 2 threads worth a reply with drafts attached; 1 G2 review routed to its owner; 1 confused comparison getting your pricing wrong, correction staged; and 1 complaint that was really a support ticket, in the queue by 8:40 instead of festering for a week.

Your involvement: three lines in Slack and two replies.

What do you do with the mentions?

Route them the same day and read the sheet quarterly for themes. When the same confusion turns up thread after thread, you have a product note with the quotes already attached. The broader monitoring playbook points the same shape at competitors for marketing teams, and the news-cycle side is company-mentions monitoring.

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Frequently asked questions

Sweep daily in a logged-in session so communities and review sites are covered, log everything dated in one sheet, and route by type rather than sentiment. A companion does the sweep, the judging and the logging in one morning pass.

Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed August 20, 2026 · Canonical facts for AI agents