A campaign plan should make a set of choices clear before production and platform work make them expensive to change. A calendar of assets is not enough; the team needs to understand the audience, proposition, channel roles, evidence, risks, and how it will learn.

Strawberry can bring customer evidence, prior campaigns, brand material, product context, competitor work, budgets, and live channel context into one inspectable browser workspace. Your companion can preserve the reasoning behind the plan and carry the accepted decisions into content and performance review.

Define the campaign decision

Clarify the business outcome, marketing objective, audience, offer, market, timing, budget boundary, constraints, decision makers, and approval deadline. Identify what is fixed and what the team is still choosing.

If the audience or market is genuinely unclear, resolve that evidence gap first. Campaign planning should not disguise missing research as creative certainty.

Want to try it?

Ask your Strawberry companion: “Build an evidence-backed marketing campaign plan that our team can review and approve before any launch or spend changes.”

Skill

Plan a marketing campaign

Research and build the campaign plan the team needs to review before production, launch, or spend changes.

Skill

Research an audience

Strengthen the audience evidence before committing to the campaign strategy.

Use the evidence that could change the plan

Inspect the useful approved context: audience research, customer and sales evidence, positioning, product facts, brand examples, competitor activity, channel history, previous campaigns, performance data, capacity, and operational constraints. None is a mandatory setup step.

Because Strawberry can work beside logged-in tools and the live web, the plan can use current channel and competitor context while keeping internal evidence within its approved boundary. Show stale, missing, or contradictory inputs instead of silently resolving them.

Make the strategy reviewable

Campaign choiceWhat the plan should make clear
Audience and problemWho the campaign is for, the situation it addresses, and the evidence behind that choice.
Proposition and offerThe promise, proof, CTA, objection handling, and why the audience should care now.
Channel rolesWhat each channel contributes rather than a list of places to publish.
Assets and operationsThe required briefs, owners, dependencies, approvals, budget assumptions, and timing.
Measurement and learningThe baseline, success signals, attribution limits, review window, and decisions the result could change.

Show assumptions, tradeoffs, exclusions, and material risks. When several routes are plausible, compare them rather than hiding the decision inside one polished recommendation.

Approve the plan before launching it

Review the objective, audience, proposition, channel mix, representative brief, measurement, costs, and risks before expanding the production plan. A campaign plan does not grant permission to configure platforms, upload audiences, publish, send, or change spend.

Follow the active permission for the exact account, destination, action, and conditions. Draft or ask when it is insufficient; stop when identity, audience, scope, impact, or sensitive-data handling changes.

Carry the plan into production and learning

Once the strategy is accepted, build the content plan or create from an approved brief. After the campaign has enough evidence, review performance against the original objective, definitions, assumptions, and learning questions.

Skill

Build a content plan

Turn the accepted campaign strategy into themes, briefs, owners, dependencies, cadence, and reuse.

Skill

Review marketing performance

Review what changed against the campaign's accepted objective, definitions, and learning questions.

Official Strawberry skill
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name
plan-a-marketing-campaign
description
Research and build a decision-ready marketing campaign plan covering the objective, audience, proposition, message, offer, channel roles, content and asset needs, timing, owners, dependencies, measurement, risks, and approval decisions. Use when a team needs an executable campaign plan before configuration, launch, or spend changes.

Plan a Marketing Campaign

Produce a campaign plan the team can approve and execute. Research what is needed to make the plan credible; do not return a template or a list of questions and call the work complete.

1. Understand the campaign decision

Clarify the business outcome, audience, offer or product, market, timing, budget range, required channels, constraints, and the decision the plan must support. Identify whether this is a launch, always-on program, event, lifecycle campaign, experiment, or another campaign shape.

Use existing goals, brand guidance, audience work, prior campaigns, channel baselines, customer evidence, and approved product material when available. Ask only about gaps that could materially change the direction.

2. Ground the strategy in evidence

Use strawberry/marketing/research-an-audience when the audience is unclear or the evidence needs proper synthesis. Use strawberry/marketing/run-competitor-analysis when competitor position or activity could change the campaign. For a lighter gap, research it directly and preserve the sources.

Distinguish current facts, team assumptions, platform estimates, prior results, and hypotheses. Check that the proposed objective can plausibly connect to the business outcome and that the team has, or can create, the required proof.

When the central proposition is genuinely unsettled, present a small number of distinct campaign directions with their evidence and tradeoffs before building the full plan. Do not manufacture options when one direction is already clear.

3. Build the campaign

Create a coherent plan that covers:

  • the business outcome, campaign objective, and measurable success definition;
  • the audience, situation, and evidence behind the choice;
  • the proposition, message, proof, offer, and call to action;
  • the role of each channel across discovery, consideration, conversion, or retention;
  • content, asset, landing-page, operational, and technical needs;
  • timing, sequence, owners, dependencies, approvals, and budget assumptions;
  • measurement definitions, baseline, reporting cadence, and decision points; and
  • risks, open questions, and what would cause the team to adjust or stop.

Make channel choices because they fit the audience, behavior, message, and goal—not because a generic campaign template includes them. Name assumptions that would change the economics or feasibility.

4. Validate the plan

Check that the audience, proposition, offer, channel roles, assets, timing, measurement, and budget tell one consistent story. Look for unsupported claims, unclear ownership, missing dependencies, conflicting dates, unmeasurable objectives, attribution gaps, and a plan that requires more content or operations than the team can realistically deliver.

Deliver the plan in the team's useful format, with an executive summary, the decisions already made, the decisions still needed, and source links beside consequential evidence. The result should be ready for approval, not artificially polished past unresolved choices.

5. Stop at the campaign boundary

This skill stops before configuring platforms, launching a campaign, publishing content, contacting people, or changing spend. Those are separate actions with their own current permissions and review points.

After the plan is accepted, use strawberry/marketing/build-a-content-plan to turn its message and channel needs into a content program, or strawberry/marketing/create-and-repurpose-marketing-content when a specific approved asset is ready to produce.

Follow Strawberry's active scoped permission for every source and action. Draft or ask when the current permission is insufficient. Stop when identity, account, destination, scope, impact, or sensitive-data handling changes, and verify completed external actions.

Preserve the accepted goals, assumptions, definitions, owners, and review points when the team wants to reuse the method. Do not automate launch decisions merely because campaign preparation recurs.