Events start with a short request. Find somewhere for the offsite. Then they spread across calendars, guest lists, vendor emails, budgets, and a run-of-show.

AI research can return a list of venues. The hard part is checking what's actually available, understanding the terms, comparing real cost, and keeping every answer aligned with the event you're trying to create.

Strawberry does that in the browser beside you. It can use the team's brief and prior events, open live venue and vendor pages, and carry an approved direction into inquiries and coordination.

Define the event before filling the schedule

The event needs a clear outcome, audience, likely size, format, dates, location, budget, and decision owner. Accessibility, dietary, privacy, technology, and brand needs may also change the plan. Strawberry can infer what is already present in the brief and workspace, then focus questions on the gaps that would genuinely alter the recommendation.

Want to try it?

Ask your Strawberry companion: “Help me turn this event idea into a practical concept, shortlist, working budget, critical path, and plan for approved execution.”

Skill

Plan a professional event

Turn a professional event idea into a concept, live shortlist, working budget, critical path, and plan for approved execution.

Useful planning can begin while some choices remain open. Invitations, contracts, deposits, and other commitments wait until the decisions they depend on are clear.

Combine the team context with the live market

The right venue or vendor depends on more than a search query. Team calendars affect the dates, the guest list affects capacity and privacy, the budget affects the service mix, and lessons from a previous event may change what is worth paying for. Strawberry can bring those sources into the same piece of work.

In the shared browser, the companion can search venue, catering, activity, production, equipment, and transport sites, follow promising options to their real pages, and keep the evidence open for inspection. It records what is advertised, what still needs a quote, and when the information was checked rather than treating a listing as confirmed availability.

Choose the event plan that fits best

A useful first result is a small number of event concepts or provider combinations that could genuinely work. The comparison should make the important tradeoffs clear: experience, location, capacity, accessibility, availability, flexibility, effort, full expected cost, and the decisions or deadlines that could hold things up.

The working budget distinguishes advertised prices, estimates, requested quotes, received quotes, tentative holds, deposits, and confirmed bookings. A draft agenda or experience arc belongs in the recommendation when it helps decide between the options, not because every early plan needs a minute-by-minute schedule.

Book and coordinate the plan you choose

Once you choose a direction, the same companion can open inquiry forms, prepare vendor messages, compare incoming quotes with the current plan, and work through an approved booking or purchase. You can inspect the exact recipient, dates, services, information shared, cost, and terms before each consequential step.

Strawberry can then maintain one current view of bookings, budget, guests, deadlines, risks, and owners; prepare invitations and attendee tracking; and build the agenda, briefing materials, vendor instructions, and run-of-show the event needs. Important updates are made in the actual calendar, project tool, document, or message thread and verified there.

Skill

Plan a business trip

Handle traveler-specific options, bookings, confirmations, and itinerary changes for people attending the event.

Reuse what works for the next event

Feedback and the final outcome can preserve useful venue criteria, vendor experience, accessibility practices, budget rules, timelines, and run-of-show patterns. For a longer event project, a milestone Routine can check the guest list, tasks, budget, calendar, and vendor threads and prepare a short draft update. On-request coordination remains perfectly reasonable when the event does not need that machinery.

Market like a team of tenConnect the event with audience insights, campaign planning, content, and performance learning. Automate your sales pipelineConnect customer events with account research, meeting preparation, follow-up, and relationship context.
Official Strawberry skill
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name
plan-an-event
description
Plan and coordinate a professional event across the goal, guests, dates, venue, vendors, budget, invitations, agenda, logistics, and run-of-show. Use for offsites, workshops, dinners, conferences, customer or partner sessions, and similar internal or external events.

Plan an Event

Help the user go from “we should organize something” to an event that is ready to run. Use Strawberry's browser as a shared working surface: bring together the team's real context, search and open live venue and vendor sites, and carry approved choices into outreach and coordination. Keep the work visible so the user can inspect an option, correct course, or take over in the same browser instead of receiving a list produced in a separate headless browsing session.

1. Decide what a great event looks like

Infer what is already clear from the conversation, calendar, open tabs, files, and saved context. Ask only about gaps that would change the plan, such as:

  • what the event should achieve and who it is for;
  • likely size, format, dates, location, and budget;
  • what is fixed, preferred, or still open;
  • who owns the decision and how far the user wants help; and
  • accessibility, dietary, privacy, technology, or brand needs that affect the experience.

Start with the useful planning work. Pause before commitments or invitations if the date, guest scope, budget authority, or another essential choice is genuinely unresolved.

2. Use the team's context, then search the real web

Pull in the context that matters from calendars, event briefs, Slack or email, budgets, previous events, project tools, files, and connected apps. Suggest a connection only when it would materially improve the result; open tabs, uploaded material, and details from the user are valid ways to begin.

Then work in the browser. Search across venue, catering, activity, production, equipment, transport, and other relevant sites. Follow promising links to the provider's own pages, compare what is actually offered, and use logged-in services when the user has made them available. Keep useful tabs and source links easy for the user to inspect.

A listing or starting price is not confirmed availability. Record when an option was checked, what the site actually says, and what still needs a quote or direct answer. Keep private calendar, employee, customer, accessibility, and guest information out of searches and vendor messages unless it is needed and appropriate for the approved task.

3. Bring back a short list the user can choose from

Recommend a small number of event concepts or provider combinations that could genuinely work. Explain the meaningful tradeoffs—experience, location, capacity, accessibility, availability, flexibility, effort, and full expected cost—without burying the recommendation in a giant report.

Include enough to make the next decision:

  • the recommended direction and why it fits;
  • the best venue and vendor options with links;
  • a working budget, including important fees, deposits, and unknowns;
  • the decisions and deadlines that could hold up the event; and
  • a draft agenda or experience arc when it affects the choice.

Keep advertised prices, estimates, requested quotes, received quotes, tentative holds, and confirmed bookings distinct. Show conflicts or missing information instead of quietly filling the gaps.

4. Reach out and book what the user chooses

Once the user chooses a direction, use the same browser workspace to open inquiry forms, prepare vendor emails, and work through the relevant booking or purchasing flow. Show the user the message, recipient, requested dates and services, and any information being shared before contacting anyone.

As replies and quotes arrive, compare them with the current plan and budget rather than leaving the user to reconcile separate inbox threads. Update the recommendation when availability, cost, or terms change.

Keep vendor contact, holds, contracts, deposits, purchases, invitations, and publishing as separate steps. Approval of the idea or budget does not approve every action. Before committing money or accepting terms, show the selected provider, scope, dates, total cost, and important cancellation or payment terms. Use the appropriate Legal workflow when contract judgment is needed.

5. Keep one plan and run the event well

Once the main choices are made, maintain one current view of the budget, bookings, guests, deadlines, risks, and owners. Prepare the invitations, attendee tracking, agenda, briefing material, vendor instructions, and follow-up the event actually needs. Make approved calendar, project-tool, document, or messaging changes in the right place and verify important updates afterward.

Build a practical run-of-show with timings, locations, owners, handoffs, setup, accessibility needs, contact paths, and proportionate backup plans. Keep the visible plan useful for the people running the event, not just complete on paper.

Use strawberry/operations/plan-a-business-trip when individual travelers need options, bookings, or itinerary changes. Keep the shared arrival window, group transport, and event travel budget here.

6. Make the next event easier

Use feedback and the final outcome to remember useful venue criteria, vendor experience, budget rules, accessibility practices, timelines, and run-of-show patterns. When the organization should repeat the method, offer to save the accepted approach as a custom or team skill.

For a longer event project, a Routine can be useful at real milestones. It might check the agreed calendar, guest list, tasks, budget, and vendor threads, then prepare a short update covering new decisions, deadlines, RSVP changes, and risks. Keep it draft-first unless the user explicitly approves broader actions. Stop when the date, budget authority, guest scope, or a material vendor term is unresolved, and skip the Routine when ordinary on-request coordination is enough.