A full calendar can still be a weak content plan. Useful planning connects audience needs and business goals to themes, formats, evidence, owners, capacity, and a way to learn what deserves another cycle.

Strawberry can work across audience research, campaign plans, product material, customer conversations, search evidence, prior content, performance, and the live web. Your companion can keep those sources connected to each brief and remember the corrections that make the plan realistic for your team.

Define the job and the capacity

Clarify the audience, outcome, period, channels, available people, brand constraints, and the decision the plan should improve. Use an accepted campaign plan when one exists; otherwise identify the product, lifecycle, search, community, education, or brand need behind the work.

Want to try it?

Ask your Strawberry companion: “Turn our audience, goals, evidence, channels, and capacity into a focused content plan with useful briefs and reuse opportunities.”

Skill

Build a content plan

Build a focused content plan around the audience, goal, evidence, channels, and capacity the team actually has.

Find opportunities, not filler

Look for repeated audience needs, questions, objections, search intent, proof, product moments, underused source material, channel gaps, and valuable updates to existing work. Keep evidence separate from ideas.

Prioritize by contribution to the goal, audience relevance, evidence, timing, reuse potential, and production cost. A steady cadence is useful only when each item earns its place.

Make each part of the plan do a job

  • A small set of themes or content jobs tied to the audience and outcome.
  • A clear role for each channel and format.
  • A realistic cadence and sequence.
  • Source material, proof, subject-matter input, owners, and dependencies.
  • Briefs with the audience, angle, promise, evidence, CTA, and review point.
  • Reuse paths that change the structure and value for each channel.
  • Measures and review points that can improve the next cycle.

Preserve the difference between a theme, a production-ready brief, and a distribution variant. Otherwise the plan becomes a list that still leaves the hard decisions to the writer.

Test a representative slice

For a large program, review one representative period or content cluster first. Coach the mix, depth, voice, workload, and reuse before the calendar expands.

Check for repeated angles, unsupported claims, missing source material, channel-format mismatch, unrealistic production load, unclear owners, and hidden review dependencies.

Move from the plan to the words

The content plan owns themes, briefs, cadence, dependencies, owners, and reuse opportunities. It does not write every asset, produce substantial visuals, publish, schedule, or change the CMS.

Skill

Create and repurpose marketing content

Turn an accepted brief and evidence into the anchor asset and useful channel-specific variants.

Skill

Review marketing performance

Use later performance evidence to improve the next content cycle.

Official Strawberry skill
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name
build-a-content-plan
description
Build an evidence-backed content plan covering themes, formats, channels, cadence, briefs, dependencies, owners, and reuse opportunities. Use when a team needs to turn audience, campaign, SEO, product, or performance evidence into a practical editorial program; not when the immediate job is writing or publishing the content itself.

Build a Content Plan

Turn accepted marketing evidence into a content program the team can realistically produce and learn from.

1. Define what the content must do

Clarify the audience, business and marketing outcome, period, channels, capacity, brand constraints, and the decision this plan should improve. Use an accepted campaign plan when the content supports a campaign; otherwise identify the product, audience, lifecycle, SEO, community, education, or brand need that gives the plan its purpose.

Inspect useful approved context such as audience research, campaign plans, positioning, brand examples, product material, sales and support questions, search evidence, existing content, performance history, and relevant competitor work. Ask only about gaps that would change the plan.

2. Find the content opportunities

Separate evidence from ideas. Identify repeated audience needs, questions, objections, search intent, proof, product moments, underused source material, channel gaps, and useful updates to existing content.

Use strawberry/marketing/research-an-audience when audience understanding is weak, strawberry/marketing/audit-seo-create-report when organic-search opportunity is the main input, or strawberry/marketing/run-competitor-analysis when a competitive question matters. Do not copy their workflows into this plan.

Prioritize opportunities by expected contribution to the goal, audience relevance, evidence, timing, reuse potential, and production cost. Do not fill a calendar merely to create a steady cadence.

3. Build the plan

Create a practical plan with:

  • a small set of themes or content jobs tied to the audience and goal;
  • the role of each channel and format;
  • a realistic cadence and sequence;
  • source material, proof, subject-matter input, and dependencies;
  • concise briefs with the audience, angle, promise, evidence, CTA, format, and owner;
  • reuse paths from strong source material into genuinely useful channel variants; and
  • measurement and review points that can improve the next cycle.

Show how each item earns its place. Preserve the difference between a theme, a specific content brief, and a distribution variant.

For a large plan, present one representative period or content cluster first so the team can correct the mix, depth, voice, and workload before the calendar expands.

4. Check feasibility and deliver

Look for duplicated angles, unsupported claims, missing source material, channel-format mismatch, an unrealistic production load, unclear owners, hidden review dependencies, or a cadence that leaves no room to learn.

Deliver the plan in the team's useful format. Lead with the strategy and the next reviewable set, then provide the calendar or backlog, briefs, owners, dependencies, reuse map, measures, and open questions.

This skill plans content. It does not write the full assets, produce substantial visual work, publish, schedule, or change a CMS. Use strawberry/marketing/create-and-repurpose-marketing-content when an approved brief is ready for words.

5. Reuse the accepted method

Follow Strawberry's active scoped permission for the source, account, destination, and action. Draft or ask when permission is insufficient. Stop when identity, scope, impact, or sensitive-data handling changes, and verify completed external actions.

After a useful cycle, preserve the accepted themes, sources, brief shape, cadence, owners, measurement, and review behavior. A recurring planning Routine should prepare a draft for review; it should not silently publish or keep producing work after the audience, strategy, or capacity has changed.