The campaign built, the audience filled, and nothing sent

Everything up to the send

A companion creates the campaign against the audience you named, sets the content, and hands you a campaign that exists in your account and has gone nowhere. You open it in Mailchimp, read it in the preview your team already trusts, and decide.

The send waits for explicit approval. Deleting a campaign is confirmed too. If the worst outcome of a bad instruction is a draft you delete, the assembly work is safe to hand over.

Can a companion build the audience before the campaign?

Member management is native: list an audience’s members, look one up by email, add someone, update their fields, or remove them, which in Mailchimp means setting them to unsubscribed rather than deleting a person from history. Worth stating out loud, because “remove them from the list” means two different things to a marketer and to a compliance officer.

“Add the forty people who registered on the event page, with their company and role filled in” is one instruction spanning a signed-in registration tool and Mailchimp, the same data extraction loop that fills a spreadsheet, ending in a list. Records it could not match to a real person are flagged rather than added, because an invented address damages your domain reputation.

What do the reports actually tell you?

Reports read both as a list across the account and as a full performance report for one campaign, which covers the comparison people want: how the last six sends differed, and whether anything you changed mattered. A companion writes that up with the campaign ids attached, so a claim about subject lines can be checked against the specific sends behind it.

As a monthly routine it lands in your doc before the planning meeting rather than during it. A companion reporting that open rates rose after a change is reporting a correlation and says so; your marketing calendar stays yours.

What a companion takes off your week

Those three are where the recurring hours go: the list built from a signed-in registration tool, the campaign assembled and left as a draft, the report comparison written up with campaign ids attached.

Journeys, automations, the template designer, the segment builder and A/B setup are set once in Mailchimp, and a companion drives that interface in your signed-in session while you watch.

Frequently asked questions