How to automate content repurposing with AI

Take the asset apart before you rebuild it

A summary makes bad social copy because a summary has no argument in it.

Extract the arguments as objects you can spend one at a time.

Prompt: “Read the Notion doc ‘State of procurement 2026’. Do not summarise it. Instead, give me an inventory: every distinct claim it makes, and under each one the evidence it offers: a number, a quote, an example, or nothing. Rank the claims by how surprising each would be to someone who works in procurement, and mark the three that could each carry a piece of their own. Tell me which claims rest on no evidence at all.”

That last question tends to produce an uncomfortable answer. Better to have it before the claim is on five channels than after.

What is the unit of value on each channel?

Channels differ in what they reward. Writing that down once stops every draft converging on the same voice.

Prompt: “Remember our channel rules. A LinkedIn post is one claim plus the single strongest piece of evidence, opening on the evidence rather than a hook, under 150 words, no lists of three, no question as the first line. A newsletter section is one claim, the evidence, and what a reader should do differently on Monday, 200 words. A changelog-style note is what we built and what it changes for the user. A conference abstract is the claim, why it is contested, and what the audience will be able to do afterwards. Never reuse a sentence across two channels.”

The no-shared-sentence rule is the whole discipline in one line. A reader who follows you in two places stops seeing double.

Draft one variant per claim, not per format

Prompt: “Take the three claims you marked.

For each, draft a LinkedIn post and a newsletter section under our channel rules: six drafts, each built on one claim and its own evidence. Where a claim needs a chart or a screenshot from the original, write IMAGE NEEDED and describe what it should show; check Figma for an existing asset that matches and link it if you find one. Show me all six before anything goes anywhere.”

Reading six drafts takes a few minutes and it is where you notice that two of them make the same point from different angles.

Where does each variant actually land?

Each surface takes the draft to a different point, and being precise about it keeps the workflow from ending half published.

Prompt: “Create the long-form version as a draft item in the Blog collection in Webflow with title, slug, excerpt, and the canonical link back to the original filled in. Create the newsletter as a draft campaign in Mailchimp with the subject line, preview text, and content set, sent to nobody. Post the six social drafts into #content as a thread for review. Do not publish the Webflow site and do not send the campaign.”

A companion posts to the social channels by working the site in the tab you are already signed into, one post at a time, at human pace. Same marketing pattern as the rest of the site: prepare everything, publish deliberately.

How do you keep the pipeline fed?

Repurposing programmes die because nobody remembers to run them.

A routine that surfaces candidates is worth more than one that generates copy.

Prompt: “Every Monday at 9am, list assets we published in the last 90 days that have never been repurposed, check the Notion content database for anything with no linked variants, plus any customer interview transcript or webinar recording added since the last run. For the top three by potential, run the claim inventory and message me the claims only. Do not draft anything until I pick one.”

Stopping at the inventory is deliberate. Drafting six variants of something nobody chose fills a content folder with work that never ships.

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