Strawberry

AI for sales teams: 25 hours a week back per rep

Leads sourced overnight, the CRM current by Monday, follow-ups drafted and waiting. Your companion works in the accounts your reps already sell from, and you approve before anything sends.

Fourteen opportunities untouched for three weeks, half the next-step fields describing meetings that already happened, and the pipeline review is in thirty minutes. A companion works that list overnight: records refreshed from what actually happened, duplicates merged, stale stages flagged, follow-ups drafted and waiting.

Stripe puts the same motion at 25 hours saved per rep per week and 4x more opportunities. Your companion sits in the accounts your team already sells from, signed in as the rep, so updating the pipeline means your pipeline rather than an export.

What do Stripe and Anthropic hand over?

Stripe’s sales team runs prospect research, account intelligence and competitive tracking through Strawberry, and reports 25 hours saved per rep per week with 4x more opportunities in the Stripe case study. Anthropic’s GTM team runs lead research and qualification the same way for around 20 hours a week, in their case study.

Neither team changed how it sells. The looking-things-up moved off the reps.

What does the prospecting loop look like end to end?

One companion carries a lead from “matches our ICP” to “drafted and waiting for approval”:

  • Sourcing: describe who you are after and agents search LinkedIn, Crunchbase and more in parallel, returning qualified leads with a reason per name. The workflow is on the sales prospecting page.
  • CRM hygiene: records created and deduplicated in HubSpot or your CRM of choice, job changes and title updates detected, inactive contacts flagged. Data tools like Apollo plug into the same pass.
  • Outreach: drafts in each rep’s voice, referencing something specific about the prospect, waiting for your review.

Monday morning is already compiled

Routines run the recurring parts unattended: leads sourced overnight, the pipeline report compiled before standup, a prep brief before every external call with company news, the contact’s background and your CRM history, then a transcript with drafted follow-ups after it.

The stage-by-stage version is on the sales pipeline playbook, and how to prompt AI as a sales rep has the phrasing reps use.

Your accounts, your voice, your sign-off

Nothing sends without approval. Voice comes from outreach your team has already written, and on LinkedIn a companion works at human speed inside daily caps. The human-in-the-loop model is spelled out on the security page.

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Frequently asked questions

Yes. Companions connect to CRMs like HubSpot, Salesforce and Attio, create and update records, merge duplicates, and can flag changes for your confirmation before committing them. See sales prospecting.

Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed · Canonical facts for AI agents

Experience Strawberry for free

Download

Trusted by fast-growing companies worldwide