Your Meta Ads spend check, written up before 7 a.m.
Spend by campaign, anything whose cost per result moved, and nothing else. New campaigns arrive staged and paused, and every write to a live ad account waits for your approval.
Three ad accounts, yesterday against last week, and the same question every morning: is anything on fire. Twenty minutes of clicking, and it resets tomorrow.
Meta Ads is a native integration. Sixteen tools sit behind it: list your ad accounts, campaigns, ad sets, ads and creatives, pull insights, and run the full launch chain from campaign to live ad. Every write stops on an approval card first.
What can a companion do in your ad account?
The chain runs in order: campaign, ad set, image upload, creative, ad.
The campaign arrives paused, so nothing spends until you flip it on. Ad sets take a full targeting object, budget, bid strategy, optimization goal and schedule, and a campaign pauses or reactivates with one call.
The budget field is where money gets lost. Meta counts in the ad account currency’s minor unit, so a €50.00 daily budget is entered as 5000. A companion gets that right every time. Paste 50 by hand and the campaign barely spends.
Get the morning spend check as a message
Insights come back at account, campaign, ad set or ad level, over a window like yesterday, last_7d, last_30d or this_quarter. Spend, impressions, clicks, reach, actions and cost per action, with breakdowns by age, gender or publisher platform, and day-by-day increments that show a creative fatiguing.
On a routine, the twenty minutes become a message waiting for you: spend by campaign, anything whose cost per result moved more than you tolerate, and nothing else. Teams run the same read for competitor monitoring. Finished runs are on real runs.
Where does the tool surface stop?
Creative upload takes images, a public URL or raw bytes, so video assets get placed in Ads Manager first. Targeting travels as a raw object on each ad set, so saved and custom audiences are built where they live. The one delete is deleting an ad, flagged destructive.
The everyday loop runs end to end: launch, watch, adjust budgets, pause what fails. Marketers running this alongside Klaviyo keep the strategy and hand over the hands. More on that split in AI for marketers.
Every write waits for your click
An ad account turns mistakes into invoices.
Every create, update, pause and upload stops on a card showing exactly what is about to change. Reads run freely, so the cheap half never interrupts you and the expensive half always does.
With campaigns created paused on top of that, the worst realistic outcome of a bad prompt is a paused draft you delete.
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