Automate your inbound enrichment checks with an AI agent
Fifty enriched companies opened and read against their own sites in an afternoon, with the disagreement rate reported field by field.
Firmographic enrichment is wrong more often than anyone admits. Headcount from a stale source, an industry code filing a vertical SaaS company under “Software”, a parent-company address for a subsidiary that operates independently. None of it is visible in the record.
A companion enriches by domain and then opens the company’s own pages to read what they actually sell and to whom. Point it at fifty records and you get the disagreement rate per field by the end of the afternoon.
You connect Clearbit once and see exactly what it can reach before you allow it. Clearbit was acquired by HubSpot in 2023 and its capabilities are largely sold within HubSpot’s own data product now, as of this writing, so verify what your own plan still permits.
The inbound form that stopped asking questions
The best demo form has two fields and the rest gets filled in behind the scenes.
Enrichment by domain gives you the firmographics; a companion adds the qualitative half by reading the company’s own pages for what they sell, who they sell it to, and whether they have the team your product assumes.
Routing on both halves is materially better than routing on an industry code, and a rep opens the record with context rather than a headcount.
How wrong is your enrichment, actually?
Testable in an afternoon.
Take fifty enriched records, have a companion open each company, compare the enriched values against what the site says, and report the disagreement rate by field.
If industry is wrong 20 percent of the time, every segment built on industry inherits that. Knowing the number is better than sensing it.
- Disagreement reported per field, so you learn which values to trust and which to check.
- Sources cited, so a rep can open the page that produced the correction.
- Records the companion could not resolve returned as unresolved rather than filled with a guess.
Where does enrichment end and research begin?
An enrichment API answers structured questions: size, sector, location, technologies.
The questions that decide a deal are different: is this company expanding into the market your product serves, did they just hire the role that owns your budget line.
Those live on the open web and a companion reads them, then writes the finding into the record with a link. The patterns are enrich contact data automatically and research companies before sales calls.
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Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed · Canonical facts for AI agents