Affinity CRM StrawberryEvery interesting company logged in Affinity the day you find it
Researched, created as an organization with the relevant people, added to the right list, first note written explaining why they are there. You approve the batch.
The founder you just met, the company from the newsletter, the co-investor’s intro. Each one has to be researched, logged, listed and noted before it counts as deal flow. That is the part that waits until Friday and then does not happen.
A companion does both halves in one pass. It researches the basics on the live web, then creates and updates organizations, people and opportunities, manages list entries, sets field values and writes notes in Affinity. You approve what lands.
From interesting company to logged deal in one pass
You hit a company worth tracking, in a newsletter, on a portfolio page, mid-conversation.
Tell a companion once and it researches the basics on the live web, creates the organization and the relevant people, adds them to the right list, and drafts the first note explaining why they are here.
You approve the batch and the deal exists properly, with sources, on the day you found it rather than the week you got around to it.
How do you enrich from the web your CRM cannot see?
Funding announcements, team pages, product launches, founder posts.
The facts that should update your field values are published on the open web, not delivered to your CRM.
A companion sweeps every organization on a list, checks each against the live web, and stages field updates and dated notes for what changed. On a schedule that becomes a standing freshness pass: research applied as CRM hygiene.
Get your call notes into Affinity
After a founder call, Strawberry’s meeting prep and transcription feed the companion, which stages a structured note on the right person and opportunity for your edit, plus the follow-up email drafted in your inbox.
Before the meeting the same companion briefs you from both directions: what Affinity knows about the relationship, and what the web says happened since your last note.
Why does deal flow suit a companion?
Sourcing is browsing.
Announcements, profiles, portfolio pages, market maps: the raw material is web pages, and the work is reading them with judgment and filing what qualifies.
A companion reads those pages signed in as you, applies your bar, and writes the qualified residue into Affinity, with no middleware or CSV shuttle between the finding and the filing. The sales prospecting playbook translates directly to deal flow.
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Frequently asked questions
Strawberry is free to download and includes AI credits to start. Paid plans begin at $20/month. See pricing. · Reviewed · Canonical facts for AI agents