Founder weekly ops checklist for Marketing Teams

The founder weekly ops checklist adapted for marketing teams. Body, role-specific tweaks, common pitfalls, and how to run it with Strawberry.

Founder weekly ops checklist for marketing teams

This is the founder weekly ops checklist adapted for marketing teams. It exists because spending too much time on admin, and the checklist below is the shape that actually survives contact with how marketing teams work day to day.

What this checklist is for

Purpose: the recurring weekly ops cadence that catches drops before customers do. For marketing teams specifically, the value is that it turns a recurring admin task into a 5-minute repeatable artifact. This isn't a generic template - the items below are tuned for marketing teams and the tools they actually live in.

The founder weekly ops checklist (checklist)

  • Billing health (failed charges, past-due, downgrades)
  • Support backlog (open tickets, time-to-first-reply)
  • Pipeline (new opps, stalled deals, lost-without-debrief)
  • Team (blockers, hiring, fires)
  • North-star number with WoW delta

Adjustments for marketing teams

marketing teams typically live in . That changes how this checklist runs:

  • Pull the inputs from the apps marketing teams actually use, not generic SaaS exports.
  • Anchor on recent activity in the prospect or company - it's the highest-signal field for this role.
  • Skip items that don't apply to your weekly cadence; this is a starting shape, not a contract.

The most common way to mess this up

Letting the checklist become a status report instead of a decision-driver. For marketing teams, this shows up as spending the saved time on more admin instead of higher-leverage work. Build the checklist into your week, not as a one-off.

How Strawberry runs this checklist

Strawberry runs the checklist against Stripe, your support inbox, your CRM, and Slack - so by Monday morning you have the unedited reality, not a curated update. For marketing teams, Strawberry uses your live tabs and connected apps - so the checklist is filled with your real context, not a placeholder.

When to use this, when to skip

Use this checklist when the work recurs (weekly, per-prospect, per-meeting). Skip it when the situation is novel and judgment-heavy - the checklist is a baseline, not a substitute for thinking.

Caveats

Strawberry holds back on sending email, updating CRM records, or changing shared systems until a human approves the action. Treat the agent as a fast first-draft author, not an autopilot.

Founder weekly ops checklist

1 billing health

Step 1

billing health (failed charges, past-due, downgrades)

2 support backlog

Step 2

support backlog (open tickets, time-to-first-reply)

3 pipeline

Step 3

pipeline (new opps, stalled deals, lost-without-debrief)

4 team

Step 4

team (blockers, hiring, fires)

5 north-star number with WoW delta

Step 5

north-star number with WoW delta

FAQ

How long does this checklist take to fill out?

For marketing teams, a first pass runs in 10-20 minutes. With Strawberry doing the data pulls, it drops to 2-5 minutes per artifact.

Can I customise this for my team?

Yes - the shape above is a starting point. Strip items that don't apply, add items that match your weekly cadence.

What is the biggest mistake?

Letting the checklist become a status report instead of a decision-driver.