Agency reporting checklist for Recruiters

The agency reporting checklist adapted for recruiters. Body, role-specific tweaks, common pitfalls, and how to run it with Strawberry.

Agency reporting checklist for recruiters

This is the agency reporting checklist adapted for recruiters. It exists because spending too much time on admin, and the checklist below is the shape that actually survives contact with how recruiters work day to day.

What this checklist is for

Purpose: ship a client report that explains the result, not just dumps the metrics. For recruiters specifically, the value is that it turns a recurring admin task into a 5-minute repeatable artifact. This isn't a generic template - the items below are tuned for recruiters and the tools they actually live in.

The agency reporting checklist (checklist)

  • The headline number with cohort context (last week, last month, last year)
  • The top three drivers behind the number
  • The surprises and the explanation for each
  • The next two weeks of planned work
  • The asks (budget, scope, decisions)

Adjustments for recruiters

recruiters typically live in . That changes how this checklist runs:

  • Pull the inputs from the apps recruiters actually use, not generic SaaS exports.
  • Anchor on recent activity in the prospect or company - it's the highest-signal field for this role.
  • Skip items that don't apply to your weekly cadence; this is a starting shape, not a contract.

The most common way to mess this up

Dumping screenshots without interpretation - clients don't pay for raw dashboards. For recruiters, this shows up as spending the saved time on more admin instead of higher-leverage work. Build the checklist into your week, not as a one-off.

How Strawberry runs this checklist

Strawberry pulls metrics from GA4, Meta Ads, GSC, HubSpot in parallel and drafts the explanation - your account manager edits, doesn't author. For recruiters, Strawberry uses your live tabs and connected apps - so the checklist is filled with your real context, not a placeholder.

When to use this, when to skip

Use this checklist when the work recurs (weekly, per-prospect, per-meeting). Skip it when the situation is novel and judgment-heavy - the checklist is a baseline, not a substitute for thinking.

Caveats

Strawberry holds back on sending email, updating CRM records, or changing shared systems until a human approves the action. Treat the agent as a fast first-draft author, not an autopilot.

Agency reporting checklist

1 the headline number with cohort context

Step 1

the headline number with cohort context (last week, last month, last year)

2 the top three drivers behind the number

Step 2

the top three drivers behind the number

3 the surprises and the explanation for each

Step 3

the surprises and the explanation for each

4 the next two weeks of planned work

Step 4

the next two weeks of planned work

5 the asks

Step 5

the asks (budget, scope, decisions)

FAQ

How long does this checklist take to fill out?

For recruiters, a first pass runs in 10-20 minutes. With Strawberry doing the data pulls, it drops to 2-5 minutes per artifact.

Can I customise this for my team?

Yes - the shape above is a starting point. Strip items that don't apply, add items that match your weekly cadence.

What is the biggest mistake?

Dumping screenshots without interpretation - clients don't pay for raw dashboards.