Market research brief for Customer Support Teams
The market research brief adapted for customer support teams. Body, role-specific tweaks, common pitfalls, and how to run it with Strawberry.
This is the market research brief adapted for customer support teams. It exists because spending too much time on admin, and the brief below is the shape that actually survives contact with how customer support teams work day to day.
What this brief is for
Purpose: produce a 2-3 page market brief on a category, region, or buyer segment, with sources. For customer support teams specifically, the value is that it turns a recurring admin task into a 5-minute repeatable artifact. This isn't a generic template - the items below are tuned for customer support teams and the tools they actually live in.
The market research brief (brief)
- The question you're trying to answer in one sentence
- The audience (board pack, partner, investor, internal product)
- The scope (category, geography, time window)
- The sources allowed (public web, paid databases, internal CRM)
- The output format (slides, doc, table) and length
Adjustments for customer support teams
customer support teams typically live in Help Scout or Zendesk or Front or Intercom, Slack, Linear or Jira (for bug escalation), the product itself. That changes how this brief runs:
- Pull the inputs from the apps customer support teams actually use, not generic SaaS exports.
- Anchor on recent activity in the prospect or company - it's the highest-signal field for this role.
- Skip items that don't apply to your weekly cadence; this is a starting shape, not a contract.
The most common way to mess this up
Asking for 'a market research brief' with no question - you get a Wikipedia summary, not an answer. For customer support teams, this shows up as spending the saved time on more admin instead of higher-leverage work. Build the brief into your week, not as a one-off.
How Strawberry runs this brief
Strawberry spawns multiple research sub-agents across the brief's questions in parallel and consolidates with citations - one bath of clean output instead of three days of tab-switching. For customer support teams, Strawberry uses your live tabs and connected apps - so the brief is filled with your real context, not a placeholder.
When to use this, when to skip
Use this brief when the work recurs (weekly, per-prospect, per-meeting). Skip it when the situation is novel and judgment-heavy - the brief is a baseline, not a substitute for thinking.
Caveats
Strawberry holds back on sending email, updating CRM records, or changing shared systems until a human approves the action. Treat the agent as a fast first-draft author, not an autopilot.
Market research brief
Step 1
the question you're trying to answer in one sentence
Step 2
the audience (board pack, partner, investor, internal product)
Step 3
the scope (category, geography, time window)
Step 4
the sources allowed (public web, paid databases, internal CRM)
Step 5
the output format (slides, doc, table) and length
FAQ
How long does this brief take to fill out?
For customer support teams, a first pass runs in 10-20 minutes. With Strawberry doing the data pulls, it drops to 2-5 minutes per artifact.
Can I customise this for my team?
Yes - the shape above is a starting point. Strip items that don't apply, add items that match your weekly cadence.
What is the biggest mistake?
Asking for 'a market research brief' with no question - you get a Wikipedia summary, not an answer.
Run the market research brief in 5 minutes with Strawberry
Open the source you want to verify
Pull up the raw list in Help Scout or Zendesk or Front or Intercom or paste it into the Strawberry chat field. For customer support teams this is usually 20-80 rows, not a full enrichment dump.
Ask Strawberry to run the checklist line by line
Use the paste-ready prompt below. Strawberry opens the relevant tabs (Help Scout or Zendesk or Front or Intercom, Slack, Linear or Jira (for bug escalation)), runs each check, and writes findings into a structured table you can keep.
Resolve the obvious fails first
Bounced emails, role-bot patterns (info@, sales@), and duplicates against the product itself are the cheap wins. Strawberry flags these in seconds and proposes a clean version.
Have Strawberry write the fixes back
Once you approve the corrections, Strawberry updates the rows in the product itself or your sheet. It does not push changes without your approval - this is a guardrail, not a limitation.
Save the run as a routine if you do it weekly
customer support teams who run this checklist every Monday should save the workflow as a Strawberry routine. The next run is one click and the agent uses the same prompt with fresh data.
Paste-ready prompt for customer support teams
You are helping a support rep run the market research brief.
Inputs:
- A list pulled from Help Scout or Zendesk or Front or Intercom
- Our ICP definition (ask me if unclear)
For each row, run these checks and return a table:
- the question you're trying to answer in one sentence
- the audience (board pack, partner, investor, internal product)
- the scope (category, geography, time window)
- the sources allowed (public web, paid databases, internal CRM)
- the output format (slides, doc, table) and length
Then write a short summary at the top: how many passed, which checks were the top failure reasons, and a clean version of the list with only the rows that pass every check.
Do not send anything or update any system. Stop after the table and wait for me to review.Paste this into Strawberry's chat field. Strawberry will open the source list, run the checks, and write the table back. No sends, no auto-writes.
When this is NOT a fit
Use a different workflow if you only have a handful of rows to check (under 10). At that point the checklist is overkill - customer support teams can eyeball them faster than spinning up an agent. The market research brief earns its keep at 20+ rows or when you're going to repeat the run weekly.
Skip it entirely if the list came from a trusted source you already validate at intake (an inbound form with double opt-in, for instance). Running it again is busywork.
3 mistakes to avoid
- Asking for 'a market research brief' with no question - you get a Wikipedia summary, not an answer. This is the most common failure for customer support teams. Strawberry catches it but only if you actually run the dedup step against the live system, not a stale export.
- Treating the agent as autopilot. customer support teams who let Strawberry send or write back without review end up with worse data than they started with. The point of the checklist is the review, not the run.
- Auto-replies that invent product behaviour or skip teammate replies already in the thread. No checklist saves you from this. If the inputs are bad, no amount of verification turns them into something useful.
Honest tradeoff
The market research brief adds 5-10 minutes to every list. That's the cost. The benefit is the rows that hit send are cleaner, your domain reputation stays intact, and you stop emailing customers you already work with. For customer support teams sending more than one list a week, the math is obvious. For one-off lists, ask whether the volume justifies the discipline.